Brandcraft S3: Branding & packaging of a coffee brand

Blend Coffee was a hypothetical coffee brand introduced by Swish as a part of the Brandcraft S3 branding competition.

Service

Brand Deisgn

Client

Swish

Build in

Ilustrator and Figma

Blend Coffee was a hypothetical coffee brand introduced by Swish as a part of the Brandcraft S3 branding competition. This submission got me an interview call with the design team at Swish.

Blend Coffee- The Brief

The brief was to create the branding and packaging of a premium coffee brand called 'Blend' which should be a sub product of the 10 mins food delivery app Swish, that aims to provide an exceptional coffee experience through high quality beans and a refined aesthetics. The brand identity was required to be minimalist, clean and premium yet a mix of modern and artisanal aesthetics.

How did I make a whole new world of branding and packaging out of it? Let's dive in and see.